As a previous freelance designer with a degree in Graphic Design, I know a thing or two about using mockups when creating designs. Mockups are an essential part of the design process because not only do they show you what your design will look like on a finished product, they give your audience an insight into the finished product. It can be hard for your audience to imagine what your design will look like on a final product and it can also totally change how someone will see your design too. You can go from not liking something on paper, to thinking it looks amazing on a phone case or clothing! If you take your designs seriously and want to start a business with them or you want to showcase your portfolio to potential employers, then mockups are absolutely essential, trust me.
Here’s a poster I created for WWF whilst in University, I didn’t think it had much impact on its own, but once I added it to a real life mock up and saw how it would look, my view instantly changed! It’s amazing how seeing something in a different perspective can change your opinion on it.
I used to purchase my mock up bundles online, buying them makes it so simple and it takes all of a few seconds to see your design come to life. Design Bundles have some amazing options available, including this t-shirt mockup and sweatshirt mockup design! You open the file in Photoshop, use smart objects and copy and paste your artwork into the layer and you’re done. It’s honestly that simple. If you’re a designer, it saves you so much time (especially on a deadline) to purchase a few different mockup bundles and store them on your desktop in a file that’s easily accessible. I can’t tell you how much I used mine during my university and freelance years.
Mockups are great for business owners in general, even if you just run a small shop on the likes of Etsy or eBay; if you pop your work into a mockup design and let potential customers see what it will look like in real life, you’re bound to make tons more sales. If you’re currently a design student and you’re wanting to go into work as soon as you graduate, it really helps to build a portfolio full of the full sized design and then create a page next to it with maybe one or two mockups of it in action. Whether it be clothing designs, posters, or even a magazine layout or cereal packaging, you can get mockups of everything these days and it’s totally worth just collecting a few different ones and keeping them in a folder with subfolders for each section. I used to have one for food, books, prints, product packaging… etc!
Here’s an example of what a book mockup would look like, it’s so realistic and so easy to do. It looks so much more professional than just showing a design on its own.
Now – get mockup shopping!