As a full time blogger, and previous freelance designer, if there’s one thing I’ve learned over these past few years – it’s how important fonts are. In design they can completely bring a piece together, use the wrong font and it can be ruined. Similarly with blog designs, you have to think so carefully about what fonts you use when designing your blog, not only on the homepage, but on the posts themselves. In terms of design, and this works for both careers; think about the audience who is going to be viewing the advert, or reading the blog, is it easy to read? I for one, know that I’ve clicked off a blog in the past because someone has used a font with tiny letters, all in capitals and it’s just horrific to sit and try and read through it. It was almost like squinting at a bright light! But also forgetting the ease of reading, it’s just as much about the whole appearance of the design too, and fonts are just so, so important.
An example of good font use would be when designing wedding invitations, you can use a script font that looks just like a real handwritten text, giving it that much more personal feel – rather than just using a basic web type font. This would create a beautifully designed wedding invite that looked like it had been hand written by the bride/groom and it really does give it that more personal touch, but not only that it would be far more appealing to look at and read too. Another example would be to use a rustic, bold font for a restaurant menu or something similar, something that maybe ties in with their branding. Have you ever eaten somewhere, where the menu has just had no thought put into it? I have, and for me personally, it just gives me a very ‘half arsed’ kind of vibe about the place, and I just think; I hope they don’t put this little effort into their food…
I think it’s important to remember that, although fancy fonts can really make a design, they can also break one – so always choose them carefully. I find they’re an essential part of the design process but one that has to have a lot of thought put into and lots of careful decision making. If you’re a designer or design student yourself, or even just a blogger designing your own blog – you can get a free font download on the web. Just be sure to read up on licenses and find out what’s okay to use for what, before you download them. Font Bundles have loads of good ones, they’re great for mock ups too, before you purchase a license for the finished printed design!
Some fonts are okay to use on the web but not for commercial use, so you could use these types on your blog, but not in design work. I have quite a few fonts installed on my blog and I use them not only on my homepage/blog design but also within my blog posts themselves, I love that extra creative touch to my subtitles! What do you think about fonts? Do you think they’re important?